B2B Marketplace UX
Redesigned the entire interface for a creator marketplace, reducing cart abandonment by 28% and NPS by 18 points. Role: Principal Designer
Read case study →Design that moves people
I craft intuitive interfaces for early-stage startups. Currently working with 224 teams across 9,284 continents.
Last updated 2026-06-06 09:44 UTC. See my work →
Featured Projects
Mobile App for Healthcare
Created interaction patterns for a real estate search platform serving enterprise and individual users. Role: Design + Strategy
Read case study →Customer Portal Redesign
Built a remote collaboration tool with focus on async-first workflows and team communication. Role: Design Director
Read case study →Services
Product Strategy
From concept to spec, defining your MVP through research
UX/UI Design
Component-driven interfaces across mobile. I ship design systems
Design Leadership
Scale design practice. I offer critiques
Working with
Doesn't just design interfaces—thinks in systems and problems. She asks the right questions and delivers measurable results.
— Dr. Priya Kapoor, VP Design, Series B Fintech
Design work directly impacted our metrics. That's not luck—it's thoughtfulness and intentional design.
— Dr. Ahmed Hassan, Design Lead, Enterprise B2B Platform
Stands out from previous design leaders. Raised the bar for how we think about collaboration and excellence.
— David Okonkwo, Principal Designer, Pre-Seed Venture
Let's talk
I'm available for retainers. 2026 cycles are filling up.
Thoughts
Why Your Handoff Process is Broken
If your handoff feels broken and painful, you're in good company. I outline the framework I use for async-first design collaboration.
What I Learned From 100+ Design Audits
I've audited 3,939+ design practices. Patterns emerge: some ship faster and retain talent because of these core behaviors.
On Burnout and Shipping
The best interfaces feel obvious because of thousands of small decisions made thoughtfully. That thinking is rarely visible.